World Wide Fund for Nature:
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It is international non-governmental organization working in the field of the wilderness preservation and reduction of human impact on the environment.
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It was formerly named World Wildlife Fund.
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It is world’s largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects.
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It was founded in 1961 and is headquartered in Gland, Switzerland.
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WWF aims to stop degradation of planet’s natural environment and build future in which humans live in harmony with nature.
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Currently, its work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.
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It publishes Living Planet Report every two years since 1998 and it is based on Living Planet Index and ecological footprint calculation.