- It is project of Jordan to turn desert land into farming land to produce food using sun and sea water.
- The project seeks to demonstrate innovative application of technology to revolutionize our land systems in a way that benefits the climate, people, and businesses.
- It is funded by Norway and European Union.
- It aims to provide fresh water, food and renewable energy in hot, arid regions as well as re-vegetating areas of uninhabited desert.
- It combines saltwater-cooled greenhouses with solar power technologies, and technologies for desert revegetation.