Ministry/Department : Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Human Resource Development
Objective: Survival, protection & education of the girl child
Scheme:
- It is also called “Save girl child, educate girl child”
- It aims to address the issue of declining Child Sex Ratio (CSR) through a mass campaign across the country targeted at changing societal mind sets & creating awareness about the criticality of the issue
- It will cover all the 640 districts (as per census 2011) of the country to have a deeper positive impact on Child Sex Ratio (CSR).
- Implemented under the overall guidance and supervision of concerned District Magistrate/Deputy Commissioners.
- The Union Ministry of Women and Child Development (WCD) is nodal ministry for programme at the central level.
- The focus of BBBP is on awareness and advocacy campaign, multi-sectoral action enabling girls’ education and effective enforcement of Pre-Conception & Pre Natal Diagnostic Techniques (PC&PNDT) Act.
- The specific objectives of the scheme are preventing gender biased sex selective elimination, ensuring survival and protection of the girl child and ensuring education and participation of the girl child.
Factual Information:
- Launched in 2015 from Panipat
- Madhuri Dixit is the brand ambassador of this scheme.
- Child sex Ratio (0–6 years) in India was 927 girls per 1,000 boys in 2001, which dropped drastically to 918 girls for every 1,000 boys in 2011