Aahaar Kranti Mission – UPSC Prelims

  • Aim: The mission will aim to spread the message of the need for a nutritionally balanced diet. Further, it will highlight the importance of being accessible to all local fruits and vegetables.
Key Features of the Mission:
  • Components: The mission will work on multiple dimensions simultaneously. It will seek to promote:
    • Better awareness
    • Better nutrition and
    • Also, better agriculture
  • These messages will be imparted through the curriculum in the form of `what’s and `why’s of nutrition, or through the forms of games.
  • The content will be available both online and offline and in all vernacular languages besides English and Hindi. It will aim to reach out to as many as possible.
  • The mission will especially focus on training teachers. Who in turn will pass on the message to the students and through them to their families and finally the society at large.
  • Such a strategy was adopted for the eradication of Polio, and it turned out to be a grand success.
  • The mission will also utilize India’s rich knowledge of Ayurveda-based nutrition to practice.
  • It will work to arouse the people to the values of India’s traditional diet, local fruits and vegetables, and a balanced diet.
  • Studies estimate that India produces as much as two times the amount of calories that it consumes. However, many in the country are still malnourished.
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