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Automated Teller Machines (ATMs) set up, owned and operated by non-bank entities are called White Label ATMs.
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These White Label ATMs provide banking services to the customers of banks on the basis of the cards (debit/credit/prepaid) issued by banks.
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The non-bank entities which set up, own and operate ATMs are called White Label ATM Operators.
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Their role is confined to enabling the transactions of all banks customers by establishing technical connectivity with the existing authorized, shared ATM Network Operators or Card Payment Network Operators.
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These White Label ATM operators are entitled to receive a fee from the banks for the use of ATM resources by the bank’s customers and they are not permitted to charge bank customer directly for the use of WLAs.